MIS 600 Topic 8 DQ 1
In order to identify a target demographic for a credit card, your analysis results show that you will only receive a high initial return by marketing to low-income families with a high debt-to-income ratio. The data also state that those in this demographic tend to lose their homes after their debt-to-income ratio goes above the point to which you are planning to market. Should you market to this group knowing this information? What are potential implications in either case?